The anticipation for Paatal Lok Season 2, set to premiere on Amazon Prime Video India on January 17, 2025, has taken over social media platforms. Following the success of its first season in 2020, the series has sparked conversations with its newly released trailer. Fans across X (formerly Twitter), Instagram, Facebook, and Reddit are sharing witty memes and engaging content as they eagerly await the new season’s arrival.

Unwelcoming Hathi Ram to Nagaland
In a creative twist to promote the show, Amazon Prime Video India has launched a campaign aimed at “unwelcoming” the series’ protagonist, Hathi Ram (played by Jaideep Ahlawat), to the state of Nagaland. The campaign humorously suggests that Nagaland should be protected from the turmoil Hathi Ram brings wherever he goes. This bold promotional strategy adds an element of intrigue to the Paatal Lok universe, where a murder investigation in Nagaland forms the core of the plot.

A Dark Story in a Beautiful Setting
While Nagaland’s stunning landscapes are showcased in the series, the story delves into its darker side. Paatal Lok Season 2 revolves around the murder of a high-profile politician in Nagaland’s capital, throwing Hathi Ram into a dangerous and treacherous investigation. As he navigates this hostile environment, the season promises to reveal the challenging world the protagonist must endure.

Promotional Billboards and Engaging Social Media Content
To spark interest, the campaign includes outdoor hoardings and a promotional video featuring popular personalities such as Samay Raina, Rinku Singh, Farida Jalal, and Manav Manglani. These elements have piqued the curiosity of the audience, providing a sneak peek into the thrilling narrative of Paatal Lok Season 2.

Additionally, characters from the Amazon Prime Video universe have joined the campaign by sharing billboard creatives on Instagram, humorously discouraging Hathi Ram from venturing into Nagaland.

Brands Participate in the Buzz
Several popular brands have joined the Paatal Lok social media conversation by creatively engaging with the campaign. Brands like Wakefit, Ixigo, Biryani by Kilo, Bewakoof, Taco Bell, Travel Triangle, Wow Momos, Wendy’s, StayVista, Upstox, Bobble, Abhibus, and many others have participated with their own quirky twists. Some brands even humorously offer bribes to Hathi Ram to stay away, while others are more direct in their approach, adding a lighthearted touch to the campaign.